Yamaha was Born When Yamaha Motor Co., Ltd. was established in Japan in July 1955, it was a relative latecomer in a market where as many as 150 motorcycle manufacturers competed for survival. New ones were starting up and others were folding at a tremendous pace, and few survived the challenge. In Yamaha's story, you will recognize the spirit of challenge in these early years that forged the company into the global corporate group we are today, in pursuit of the perpetual goal of being best in the world market.